Tribeca Enterprises, the latest business venture of
Tribeca Film Festival co-founders
Robert De Niro,
Jane Rosenthal and Craig Hatkoff, has announced that it will launch a behind-the-scenes entertainment expo at New York City's
Javits Center next November 20-22. The trio has joined forces with former
Variety publisher Gerry Byrne who will help launch and run the consumer exposition dubbed
"So You Wanna Be In Pictures?"
"So You Want To Be In Pictures?" will offer high-tech, interactive exhibits, panels and conferences, hardware and software. From screenwriting, casting and cinematography to music, makeup and costume design, the show will cover every aspect of how screened entertainment is conceived, made, and ultimately branded and marketed.
Additional expo features will include presentations on the filmmaking process, demonstrations of the latest in digital equipment, as well as a pavilion on the associated entertainment games market. A series of innovative competitions will be announced at a later date that will be part of the core of the expo.
The
American Museum of The Moving Image, the nation's premiere museum devoted to film, television and digital entertainment, will be part of the expo to provide historical context and vision.
DeNiro, Rosenthal and Hatkoff recently set up a new business entity, Tribeca Cinemas, to operate The Screening Room in New York.
"In addition to its commercial potential, The Screening Room will also enable us to help support the non-profit Tribeca Film Institute and the growing needs of the Tribeca Film Festival," said Jane Rosenthal. "The acquisition of The Screening Room will provide some of the much-needed additional capacity for screenings and hospitality events during the Tribeca Film Festival that last year attracted 325,000 visitors to the streets of Lower Manhattan."
# posted by Steve Gallagher @ 1/15/2004 10:12:00 AM
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