According to the
International Herald Tribune, "MTV Networks has announced that, after a long delay, it plans to start the first cable television channel directed at gay viewers.
"MTV, a division of Viacom, said on Tuesday that the new network would be called
Logo and should be available to cable viewers by next February.
"Beyond the typical challenges facing new cable networks of finding distribution and advertisers, the new channel will have one unusual obstacle: outrage from conservative groups...
"Judy McGrath, the group president of MTV Networks, said detailed program announcements for Logo would be made in July but that original fare would initially make up 25 percent of the total, with the rest being movies and reruns of series."
The
Financial Times adds, "The network... is scheduled to launch next February in major markets, including Atlanta, Boston, Los Angeles, New York, Philadelphia and San Francisco. The company expect the network to be in 10-14m homes by the end of next year, and to break even in two to three years."
# posted by Steve Gallagher @ 5/26/2004 10:32:00 AM
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