Morgan Spurlock's Super Size Me -- a tongue-in-beef documentary in which Spurlock eats only at McD's for 30 days -- has been setting box office records in Australia for a non-fiction film. It also has been making enemies. It turns out that Guy Russo, CEO and Managing Director of McDonald's down under, just isn't "lovin' it." Previously McDonald's has maintained a hands-off approach, attacking the film through position papers issued by pro-corporate fronts. But now McDonald's is speaking for itself. The Australians will be airing attack ads and have made the film the centerpiece of its Web site with the headline, "Seen 'That Movie' ? / Let's Separate Fact from Fiction." Ok, but can I get that with a side of lies.

# posted by Peter Bowen @ 6/15/2004 10:32:00 AM

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