Friday, July 09, 2004THE ART OF MOVIE VIEWINGToday I received the following message from artist Nancy Hwang, who is currently showing in White Room 2 at White Columns Gallery, 320 West 13th Street, NYC:
"Hope you might take some time from a lazy summer day and drop by White Columns. I am at the gallery through July 31, from noon to 6pm, Wednesday through Saturday. "At White Columns, you can pick up a special card good for a complimentary video rental at the local video store. Take a short walk or wheel over to World of Video, pick out any movie you like, and bring it back to the gallery to view on a 60" diagonal rear projection TV screen. "Prepare for a unique shared movie viewing experience as you lose your sense of time in a cozy loft featuring the customized mighty Vornado air circulation system, a futon overloaded with cushy pillows, delicious popcorn, an endless variety of drinks and unpredictable gallery visitors. "You can make a reservation if you'd like to select a movie for a specific screening time and date by emailing me at nancyhwang@mac.com. Screenings begin roughly around noon, 2pm, and 4pm time slots each day. Alternatively, you can take your chances, drop by for a bit to eye someone else's movie choice, or even stay an entire afternoon. "Take some time. Bring a friend. When's the last time you rented a DVD?" According to the White Columns Web site: "Nancy Hwang's work grows out of concerns both social and personal. Described by the artist as 'transaction-based,' many pieces have been focused on the idea of personal service, in which she engages the audience in an intimate manner. Recent projects have included 2, S, and N -- all named after New York City subway lines -- in which she provided participants with beverages, a shampoo and a manicure, respectively. These pleasant and rather luxurious experiences were delivered to viewers free of charge." Comments (0) |
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