Via Coolhunting comes the latest in Adidas's short-film series, Yellow, directed by Neill Blomkamp. The shorts have all been commissioned by the sneaker company to introduce new colors in its line, and, I have to confess, I find the shorts kind of confusing in their strange lack of relationship to the product coupled with their general inability to stand on their own as short films. A while back I linked to the first in the series, a mixture of animation and Jenna Jameson. (Thanks, Jenna, for spiking our traffic by linking to us from your MySpace page!) This new film is one of the oddest yet, a cyborg action drama with some great effects that plays like a showreel for a futuristic sci-fi movie as imagined by someone like Fernanda Mereilles.

# posted by Scott Macaulay @ 5/07/2006 10:36:00 PM

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Within thirty seconds of this short, I recognized the director's style (although not his name). He did this other sci-fi documentary short that showed up online a few months ago, Alive In Joburg. Both works are pretty fascinating, aside from the video-game style action sequences that seem oddly out of place.
# posted by  David Lowery @ 5/07/2006 11:07 PM  

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