Friday, May 18, 2007A CLOSER LOOK AT LAST LOOKS A few days ago, in amongst the glut of pre-Cannes stories, one stood out. Written by the Associated Press on May 14, and syndicated to countless outlets worldwide, an article called 'Film purported to show actual deaths blocked by Cannes' read as follows:French Customs officials have quarantined a 35mm print of the controversial film "Last Looks," which was on its way to a world premiere showing out of competition at the current Cannes Film Market.Anyone one who has read this will agree that it's a very newsworthy story and extremely revealing about the lengths to which filmmakers are willing to go in order to become successful. If you go to the Citizens Against Real Horror website, you can find the Dimokratiki article on the tragic deaths of the cast and crew, a video of a brother of the victims talking about his grief, and a radio interview with Last Looks' director Nick Brown from last month. All of them reveal Brown to be callous and calculating. The site calls Last Looks "the worst, most crass example of commercial EXPLOITATION one can imagine!", and begs people to "show your support and boycott this film. Boycott the screenings and pass the word to unsuspecting buyers." It's all pretty compelling stuff - except that it's a fake. Far from being cinema verite, Last Looks is a hoaxumentary (arguably mockumentary's poorer cousin...) directed by Barry Alexander Brown, aka Spike Lee's editor and the director of four low-budget, low-profile films. Twitch and LAist cottoned on to the fact that the whole Evil Eye story is a concoction and the Citizens Against Real Horror website a sham, but everyone else - including the usually reliable Associated Press - bought it hook line and sinker. (Or should that be Look line and sinker...?) Personally, I think what Brown has done is inspired. There's no tragedy and no one's feelings have been hurt, but Brown has tapped into the perverse tendencies of the modern cinemagoer, and (he hopes) the opportunistic film buyer. Think back a few years to Blair Witch Project, the most famous of the fake snuff movies, and the amazing impact it had because people believed it was real. Clearly Brown hopes to emulate what Daniel Myrick and Eduardo Sánchez did. On the basis of the trailer, I don't think Last Looks has the potential to be a second Blair Witch, but it's hugely impressive that with a tiny amount of effort, plus a lot of savvy, Brown has turned his little film into an international news story. It raises the bar in terms of what can be achieved with viral marketing; whether Last Looks can emerge from Cannes with a distribution deal is another question. Comments (2) |
A HIGH BAR TO CROSS
GRIM TIMES
MUSIC FOR FILMS
GO! GO! ASIAN GHOSTS
CANNES AT 60
BLUEBERRY NIGHTS AND THE CRABWALK
FLAVORFUL
FACE OFF
CULTURE CZARS
BREILLAT'S VIRGIN TERRITORY
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