Maybe companies have been doing this for a while, but I'd never seen it before until tonight. On the subway poster for the live-action
Bratz movie, there's a tag at the bottom where a website URL might normally be. "NYSE:LGF" it says, handily giving the tween girl
Bratz audience the stock market symbol for distributor Lion's Gate Films.
Other news from Lions Gate: the distributor has purchased a stake in indie distributor Roadside Attractions, which previously released its films through the IDP partnership.
Shares of Lions Gate moved up by almost a point today to close at 11.21.
# posted by Scott Macaulay @ 7/27/2007 12:28:00 AM
Comments (1)
Their posters and print ads have had the stock listing on them for as long as I can remember, at least 2005?
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posted by Ray Pride @ 7/28/2007 3:00 PM
