In a sign of pricing flexibility that could bode well for future indie film titles sold by Apple's iTunes Movie Store,
Apple has just announced a new section called "This Week's Great Movies for Under $5."
You can download to purchase titles like
Basic Instinct,
Terminator 2 and
St. Elmo's Fire, among others, for a fiver. It seems to be Apple's attempt to compete with those cut-rate DVDs sold in bins at the checkout lane of the discount stores, and it points the way towards more elastic pricing of digitally delivered media by Apple.
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posted by Scott Macaulay @ 11/16/2008 08:52:00 PM
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