I am empowering Burger King's pernicious viral marketing campaign, which I linked to below, even further by quoting this blog from Kottke.org, in which Jason Kottke uses the mathematics behind the campaign to come up with a valuation for Facebook that is lower than the valuation Microsoft used when they invested in the company. (Getting people like me to
blog about a fast food product seems to have been the whole point of the campaign.) You see, if each Whopper costs $2.40, and there are 150 million users on Facebook, but some of them live overseas and are ineligible... well,
just head over there for the details.
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posted by Scott Macaulay @ 1/09/2009 05:51:00 PM
Comments (1)
Wouldn't one be able to simply delete ten friends, get the free whopper and then add the friends back? I digress though. It is a unique way to assign value to Facebook.
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posted by Paul Cram @ 1/10/2009 4:42 AM
