At Filmmakermagazine.com, we just put up our first skyscraper ad, so we are inching out of the Dark Ages when it comes to internet advertising. Intrusive advertising is the rage now, but not the intrusive advertising of old in which window after window would take over your screen. Today's advertisers are savvier and more creative. Take this Honda ad for its new hybrid vehicle which morphs its Vimeo page into a beautiful light show in the desert. I'm embedding the making of here, but to get the full effect go to the link above.
