Thanks to Steve Gallagher for alerting me to this YouTube clip in which Michael Masnick gives us a presentation on Trent Reznor's forward-thinking business models with Nine Inch Nails following the band's departure from a major label. People talk a lot about Radiohead, but Reznor's strategies are deeper and more far-reaching and include everything from free distribution, use of the torrent sites as delivery mechanisms, cultivation of fan communities, Creative Commons licenses, remixing and alternate reality games (ARG's). There are plenty of ideas here we can apply to our own film marketing campaigns.
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posted by Scott Macaulay @ 5/05/2009 11:22:00 PM
Wow, this is the first person I've heard making any sense on this issue. Return to Business is a great model that entertainment execs should consider.. #posted by Chris @ 5/07/2009 4:06 PM
This is great, thanks for posting it! The question for indie filmmakers with low budgets is how to build upon models like these with little money and how to use the available tools today to increase a film/filmmaker's fanbase in the first place.
Thanks again! #posted by SassyMedia @ 5/08/2009 5:34 PM
