VIDEO SAMPLING — IS NOTHING SACRED?
A new European spot for Volkswagen’s Golf GTI begins with one of the most cherished sequences in film history: Gene Kelly’s song-and-dance performance of the title song in his and Stanley Donen’s 1952 masterpiece Singin’ in the Rain. Then, thanks to some astonishing CGI work, Kelly updates his routine. It’s not the first time digitally-aided dancing has been shown off in spots — Spike Jonze did it a few years ago with a Levi’s commercial and there are several others currently in rotation on the networks — but this is the first time I’ve seen anyone “remix” a classic. I still can’t decide if I love it or hate it, but I’ve watched it countless times. Check it out here.
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Tags: singin' in the rain, stanley donen
