ONLINE MARKETING
If you haven’t checked out the Web site for Dana Brown’s Baja motorcross documentary Dust to Glory, then you’re missing one of the best marketing campaigns for a film we’ve seen to date. Among the site’s many cool features is the Make Your Own Movie page where you can assemble sound and picture from a range of scene selects to create your own trailer for the film. If the film is half as cool as its Web site, IFC Films has a hit on its hands.
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