LUDLOW FINDS LOVE ON DVD
In the current issue of Filmmaker we’ve got a piece on the non-theatrical release strategy of 2005 Sundance entry Love, Ludlow. I’ve met the film’s writer and executive producer David Paterson on a couple of occasions, and he’s one of the more colorful and shameless (I meant that only in a good way) self promoters around. So I wasn’t surprised to get another email from David updating me on the DVD release his film.
At the 2005 Gotham Awards, Caveh Zahedi urged indie filmmakers to consider the release of their film as just another phase in the film’s creation. Paterson, given the sales numbers he mentions, seems to have taken Zahedi’s advice and succeeded admirably.
This email was sent out to a number of prominent film journalists. (Paterson has since been hired to write the Disney/Walden film Bridge to Terabithia.)
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Okay guys,
Ya gotta toss me a bone now.
In it’s first week of release, my little no nothing film was Number 1 on the straight to dvd release.
It gets better. Blockbuster, which has about 45% of the distribution Market, DOESNT carry my film.
That means I beat all the titles carried by blockbuster in the first week.
It gets better. Amazon.com has just RAISED the price of my DVD three dollars.
Unheard of for a unknown arthouse indie release.
So I’m beggin ya, pleading with you, if you haven’t written about me yet, PLEASE do it now!!
I don’t know how long I can break these records and create phenomonal sales without you guys.
I mean I will if I have to, but my arms are gettin tired.
My 20 million Disney film comes out next year, but I’m not worried about press on that one.
I NEED YOUR HELP NOW!
Respectfully,
David L. Paterson
“The hardest working Man on the periphery of Show Business.”
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Scott Macaulay
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David Paterson
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Eric
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Anonymous
