PRODUCT PLACEMENT
An article in the LA Times (which comes via Scott Kirsner at CiemaTech) reports on how specific corporations have ponied up money for films whose subject matter fits their market demographic. In “Advertiser cash flows to indie film projects,” Lorenza Muñoz writes:
In what could be the latest trend in the financing of independent films, Unilever brand Dove has agreed to invest $3 million — about one-fifth of the budget — into “The Women,” the first theatrical movie by Diane English, the creative force behind the hit television series “Murphy Brown.” Gatorade, the sports drink maker, quietly put up $3 million for the production of “Gracie,” a story about a girls soccer team that is coming out this weekend.
Perhaps Stihl Chainsaws will help out Eli Roth in his next endeavor.
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