AMERICAN EXPRESS WANTS TO HELP YOU MAKE YOUR MOVIE…
… that is, if your movie can cost $300. As reported by the Credit Matters Blog, the credit card company is offering select customers three c-notes if they’ll pay their cards off and close their accounts. For AmEx, the incentive serves to raise some cash and, undoubtedly, reduce on the books the amount of credit it needs to keep on reserve for each customer.
With the company trying to shrink its rolls with such an undignified come-on, the AmEx of old, that tony symbol of having made it, may be gone. So, let’s revisit (in a remastered version) Jamie Stuart’s 2006 home-made American Express spot.
AmEx (2006) from The Mutiny Company on Vimeo.
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