FILMMAKER BLOG Load & Play RSS Feed

Friday, May 01, 2009
THE EXCLAMATION MARK RETURNS!!! 

I twittered this, but it deserves its own blog post: Stuart Jeffries in The Guardian discusses the rise of the exclamation mark in today's email culture. As someone who was called out recently for excessive use of the exclamation mark in my emails -- punctuation I rarely use in other writing -- I found this article fascinating. (I've also been challenged by my editorial practice in Filmmaker of using exclamation marks to connote laughter rather than using (laughs). An excerpt:

Shipley is comment editor of the New York Times, and Schwalbe, editor-in-chief of Hyperion Books. Those of you thinking that grown men with serious jobs should be above such phrases as "way friendlier" should realise that in the 21st century, adult appropriation of infantilisms is de rigueur, innit? Today, no one reads or cares about Fowler's Modern English Usage, in which it is maintained: "Except in poetry the exclamation mark should be used sparingly. Excessive use of exclamation marks in expository prose is a sure sign of an unpractised writer or of one who wants to add a spurious dash of sensation to something unsensational."

Shipley and Schwalbe argue that in the internet age, a dash of sensation is just what is needed. "Email is without affect," they write. "It has a dulling quality that almost necessitates kicking everything up a notch just to bring it to where it would normally be." Shipley and Schwalbe are merely offering a post-hoc justification of what already happens online. OMG!!! We like totally used exclamation marks before Shipley and Schalbe said it was OK!!!

Hold on a second. Why should email in particular be without affect? Weren't earlier forms of written correspondence - telegrams, say, or letters - equally so? There must be something else going on. Arguably, users of each form develop styles to suit the medium. Telegrams, for instance, were likely to be terse, if only for financial reasons. Thus, one day Victor Hugo sent a telegram to his publisher. He wanted to know how his new book was doing. His telegram read: "?"; the publisher's reply: "!". The exclamation mark, you see, meant Hugo's book was doing well. The publisher could have deployed sentences of Proustian length to explain the novel's success among the target demographic of 18- to 35-year-old Parisians, but he saved a few centimes by cutting to the chase.

It is important to realise that advances in technology (if that's what they are) affect how we write. And how we write includes how often we deploy the beloved gasper. Before the 1970s, few manual typewriters were equipped with an exclamation mark key. Instead, if you wanted to express your unbridled joy at - ooh, I don't know - the budding loveliness of an early spring morning and gild the lily of your purple prose with an upbeat startler, you would have to type a full stop, then back space, push the shift key and type an apostrophe. Which is enough to take the joie de vivre out of anyone's literary style. In the springs following the advent of the manual typewriter's exclamation marks, typed paeans to seasonal budding loveliness teemed with exclamation marks. Or at least I hypothesise that they did. I wasn't paying attention at the time.


So, forgive me for my occasional use of the exclamation point, but you all have the right to slap me down if you see me using emoticons.:)


# posted by Scott Macaulay @ 5/01/2009 07:25:00 PM
Comments (0)


This page is powered by Blogger. Isn't yours?



RECENT POSTS

"AN ANARCHIST INFILTRATOR"
TRIBECA QUICK TAKE: TRANSCENDENT MAN
REPORTING ON THE NEW VIDEO CAMERAS AND DSLR'S FROM...
TRIBECA: ENTRE NOS, DEVIL, DAZZLE & RACING DREAMS
APARTMENT FRAUD IN CANNES REPORTED
SUNDANCE ANNOUNCES PROJECTS FOR THE JUNE DIRECTORS...
KATIE HOLMES HOSTS IFP SPRING EVENT
IFP ANNOUNCES ENVISION, COLLABORATION WITH THE U.N...
IFP/SAG INDIE PRODUCING PANEL OFFERS TIMELY INSIGH...
WHAT WOULD YOU LIKE TO LEARN ABOUT IN FILMMAKER?


ARCHIVES

Current Posts
January 2004
February 2004
March 2004
April 2004
May 2004
June 2004
July 2004
August 2004
September 2004
October 2004
November 2004
December 2004
January 2005
February 2005
March 2005
April 2005
May 2005
June 2005
July 2005
August 2005
September 2005
October 2005
November 2005
December 2005
January 2006
February 2006
March 2006
April 2006
May 2006
June 2006
July 2006
August 2006
September 2006
October 2006
November 2006
December 2006
January 2007
February 2007
March 2007
April 2007
May 2007
June 2007
July 2007
August 2007
September 2007
October 2007
November 2007
December 2007
January 2008
February 2008
March 2008
April 2008
May 2008
June 2008
July 2008
August 2008
September 2008
October 2008
November 2008
December 2008
January 2009
February 2009
March 2009
April 2009
May 2009
June 2009
July 2009
August 2009
September 2009
October 2009
November 2009
December 2009
January 2010
February 2010
March 2010