CRITERION EMBRACES VIRAL VIDEO

By in News
on Tuesday, December 25th, 2007

There can be no greater statement about the impending supremacy of user-generated, viral, and online video over what we now quaintly call “cinema” than this news from the Criterion Collection that the tony, canon-certifying brand is embracing the best of the Web. Below you can find the “Criterion Edition” of the already classic short The Landlord, with star Will Ferrell and director Adam McKay’s video commentary track embedded.

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  • Anonymous

    While Criterion clearly got a kick out of this video, Criterion didn’t actually make it. Will and Adam are making a very friendly and complimentary joke regarding the criterion status. Criterion, being who they are, got the joke and appreciate it.

    To think criterion is actually doing treatments of ‘viral videos’ is kind of silly and makes the video less funny if you watch it with that presumption. Sorry to sound so aggressive, the internet makes everything colder sounding then desired.

  • Scott Macaulay

    Um, I guess my own form of satire (N.B.: in the future, please note that posts using over-the-top phraseology often indicate tongue planted firmly in cheek) was a bit too subtle in this case. I’ll try to make it more clear in the future.

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