POWERPOINTING TRENT REZNOR’S BUSINESS PLANS
Thanks to Steve Gallagher for alerting me to this YouTube clip in which Michael Masnick gives us a presentation on Trent Reznor’s forward-thinking business models with Nine Inch Nails following the band’s departure from a major label. People talk a lot about Radiohead, but Reznor’s strategies are deeper and more far-reaching and include everything from free distribution, use of the torrent sites as delivery mechanisms, cultivation of fan communities, Creative Commons licenses, remixing and alternate reality games (ARG’s). There are plenty of ideas here we can apply to our own film marketing campaigns.
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