THE MICROBUDGET CONVERSATION: A FILMMAKING TOOL

By in Columns
on Tuesday, June 7th, 2011

After our last post the response was overwhelming in regards to what micro is, if it’s important, and where it’s headed. In the spirit of conversation I worked with Todd Looby (pictured below) on a post almost exactly the opposite of Scott’s. Todd sees micro-budget filmmaking as a skill, a tool, and somewhat of a stepping-stone. Our conversation wouldn’t be a conversation without this point of view.

 

 

To me, microfilmmaking is not an end that anyone in his or her right mind should be pursuing. Of course, as people interested in filmmaking, we are not necessarily right in the mind. There are those — many of whom read or write for this column — who live and die by a microfilmmaking manifesto. They hope that somehow, through their work, audiences will “see the light” and figure out that all is lost in Hollywood and at festivals, and that we must return to our roots by watching a shaky film about a character wrapped up in an über-personal struggle. And, once audiences come around, a viable market will develop for that work. Even if that happens, the sheer volume of microfilms in existence ensures the fact that any revenue will be spread thin and you’ll still struggle to get seen.

Don’t get me wrong, people have had continued success as microfilmmakers, and I applaud their efforts and success. However, what you will find is that these people, conscious or not, were attached to some genre or movement which served as an automatic marketing device. Like it or not, effective marketing — ie. Hype — is the only means by which they may eventually make a living doing what they love. In any industry, marketing also plays a role in the degree of revenue earned, but in film, it is the only means by which revenue is earned. Since film/art has no material value, it is bought solely on the value attributed it by others who deem it trustworthy — friends, critics, fest programmers. There is no inherent “usefulness” in art that demands an exchange of currency, despite how moving or enlightening it may be. Needless to say, if you make a good film, it will get seen, but if you can’t market the film, and you’ve tapped-out your family/friend funding sources, you’re more or less done, regardless of how low you can budget.

To be honest, publicity is a huge reason I’m even writing this. Most people who read this will have never heard my name, but now they will — and thus may be potentially interested in my films. That’s my story; perhaps for you it’s different. Some of you may continue to make films that don’t earn revenue because you are on a trust fund, you are supported by your government, you have a lot of gullible, rich friends, you are independently wealthy, or you wish to devote 100% of your free-time from your day job to making films. At this point in my life, as my wife and I start a family, I fit into absolutely none of these categories. I aspire to make a viable living from filmmaking and am not married to the idea of microfilmmaking as some sort of ideal — nor was I ever. And, besides it is completely exhausting — at least the way I work.

Now, let me make sure I’m clear in my views that I respect microfilmmakers more than any other filmmaker, simply because it’s more difficult. I also tend to like the first films by many directors more than their subsequent studio efforts, simply because you see the inventiveness and the brilliant ways they worked around constraints, pushing the boundaries of the medium and brilliantly transforming the subtle and ordinary to the profound. People can talk all day about Jim Cameron’s “pushing the medium” and I couldn’t give two shits. Whatever he does visually is not going to connect me to a character in a new way. And every time I hear a big Hollywood director bitch about the constraints put on them by the studio I have to laugh because it is mostly their own fault. They put themselves in a position to have their vision compromised. People seek the studio system for security, for the big toys, access to “stars,” for the red carpet, etc., and then they bitch when it compromises their art. What did they expect — a blank check? Now, once again, there have been a few that have made this transition successfully and I applaud their success. Others simply found out the grass wasn’t greener. Will I be one of them? Probably not, for two reasons: one, I won’t make it that high, and two, if I did, I would be honest about why I sought the backing of a studio.

One of the saddest stories I ever heard was at the inaugural Iowa Independent Film Festival in 2007. The fest is the brainchild of Indie-icon Henry Jaglom. Henry was one of Orson Welles’ few and closest friends toward the end of his life. Henry announced the “Orson Welles Award” given to the filmmaker who most inventively employed the medium. While introducing the award, Henry told the story about how Welles simply could not get another film funded after F is for Fake, and he died sad and frustrated. was at the fest premiering my micro-budget first feature, The Site. So, I was completely dumfounded by the fact that the medium’s arguably most respected director could not get a film made.

Mr. Welles

Now, to be fair, Welles could have been considered a microfilmmaker in his day. In reading his bio, he always tried to defy convention and work around the budget constraints that were heaped upon him as his reputation became less trustworthy. However, I think his problem was that although he had the heart and desire to be a low budget filmmaker, he simply never learned how to do it. And truly, the only way to know how to do it is to go through the process from start to finish. To have non-actors in roles, to figure out a schedule that meets logistical constraints, to work without a crew, to have no locations — in short, to have your hand in every possible detail that leads to sculpting an engaging character or an engaging story. Since the director must always see the big picture in the tiniest of details so should he or she, at one point, be responsible for conceiving of the ideas behind each and every aspect.

Directors like Steven Soderbergh and Richard Linklater, who had come up during the previous indie revolution, will never run into the same problem as Welles. And they seem to continue to exercise that microfilmmaking muscle so that they will have the skills to survive while budgets continue to shrink. This is the fact that filmmakers on all levels — except those at the top tier — have to face. Dramas, personal stories, melodramas, low-key comedies, romantic comedies, will all have budgets slashed drastically in the coming years as revenue from these types of films becomes more scarce. So, microfilmmakers are at an advantage because we will all know how to get around any and every constraint. Some filmmakers, regardless of how successful, simply do not know how to do that. Others will sit on great scripts until the budget they imagined becomes available. Sure, suffer for your art, but do it during the producing and marketing period, not in pre-pre-pre-production.

For me, microfilmmaking is a tool like any other in the process of filmmaking: it is a means to an end. And it is a means I will continue to employ as long as I am able, or until people think it wise to pay me money to make films. Through microfilmmaking I have developed a small, but engaged audience, I found my voice, and I may have even attracted investors to my next projects. Finally, if I am able to reach the level to make films for a living — regardless of how meager — I will always know of a way to do it cheaper than the other guy without sacrificing the content. For each of these reasons, it is an invaluable exercise and incredibly exhilarating. But do not expect microfilmmaking itself to ever be a sustainable way of making a living. And do not think that filmmaking of any other kind is impure. Be honest with yourself and remember the bigger budget, if not Hollywood films, that made you want to be a filmmaker. — Todd Looby

-Todd Looby is is a mostly self-taught, award-winning filmmaker based in Chicago. The Site (2007), Todd’s first narrative feature, premiered at Henry Jaglom’s Iowa Independent Film Festival and screened as part of IFP’s “Meet the Filmmaker” Series. LEFTY (2009), Todd’s second narrative feature, was named one of the “Top 10 Movies of 2009…” by the Chicago Tribune’s metromix and is currently being distributed by IndieFlix, Inc. Currently, Todd is adapting the non-fiction book, A Saint on Death Row — written by New York Times Bestselling author, Thomas Cahill — into a narrative feature film. Finally, Todd is set to shoot a new microfilm, Be Good, in late June, 2011. Be Good will star Amy Seimetz (Off Hours) and Thomas Madden (LEFTY). Looby and Joe Swamberg (Uncle Kent) will also appear. Mike Gibbiser (Finally Lilly and Dan) will shoot and Frank V. Ross (Audrey the Trainwreck) will record sound.

I am one of those folks Todd speaks about early on in his article — I live and die to make films, and I also see micro-budget as a final destination instead of a stepping-stone. My goal is to make micro a fiscally viable endeavor. BUT, this is a place where all ideas are welcome and all voices pondered. I love Todd’s honesty and I really dig what he’s saying about taking those lessons learned in micro to the big boys. If we could learn to be less wasteful, more resourceful, and rely on good writing and acting to tell our stories, we may have a chance at reforming this industry, or at least steering it in a better direction. Every day more and more people pick up a camera for the first time and the people who are used to large budgets are pushing themselves into territories that challenge their abilities. Whatever your motivation is, please keep challenging yourself, our industry, and your viewers.

We’d never turn down the chance to hear from you, especially micro-budget fans and filmmakers. To become part of the conversation please send us your thoughts, responses, and questions.

braveandthekind@gmail.com

Todd Looby photo by Maya Adrabi (mayashoots.com)

 

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  • http://twitter.com/KholiH Kholi

    This is an interesting POV…

    Just playing devil’s advocate, though: if I were a money man, knowing that a filmmaker has only worked with nano budgets… why or how could I trust them with anything but a nano budget?  Principals in how business works would mean you only stay at nano-budgets until you can build a larger budget on your own and prove that you can play at this level as well?

    Statement made with appropriate exceptions, defined as filmmakers who produce a certain amount of quality resembling that of larger budgets.  I can imagine, in that case, it’s almost a no-brainer, but that’s a rarity.

    • Braveandthekind

      Kholi, I totally agree with what you’re saying. I’m wondering if there isn’t a way to come up with a program, or system of slowly increasing the budgets for promising nano-budget folks. A system where those who prove to make great stuff for less are funded and supported, and those who don’t preform well at the nano level are no longer given funding. There has been a few studios that have come and gone saying they were going to invest in micro-budget films, but most of the time it’s was to be genre films they hoped would be the next Paranormal Activity. It seems like no studio is interested in cultivating the carrers of nano-budget artists. In the end it always feels like it’s about the money and not the art of filmmaking. Which to me seems backwards. I understand you can’t just give money away without any return, but at the nano-level I would think inverstors could really take some great risks and cultivate the next generation of filmmakers. This is also tied into the top heavy model of distribution. Until the old school ways are put to rest, many will find it next to impossible to not spend 10X the budget of the film in marketing. This of course can’t happen until we revamp the way we injest and distribute our content…as you see there are a bunch of problems to fix…but it’s not impossible.:-)

      • http://twitter.com/KholiH Kholi

        I’ve got to agree with you: every time these one to ten million opportunities appear, it does look as though they’re looking for the next Paranormal Activity. It’s almost a waste. I also like the idea of “weeding out” who delivers and who does not. 

        Genre or not (and I probably only say that because I like genre and I don’t think there’s anything wrong with producing genre-based if it’s executed well), in regards to above the line people, I feel like you should be able to prove that the budget is not an excuse or a major detriment to your process. 

        This is not to say that you should be able to turn water into wine, but perhaps into a pitcher of Frozen OJ?  Is it unreasonable? I don’t think so. It has to be about the money in some way, or we simply cannot afford to keep doing this as more than a side job or hobby.  Which, of course, is also fine if that’s what one wants to do!

        On the careers of nano-budget filmmakers: from one side of the fence I understand why they aren’t. I can barely afford to lose money on a bad meal! But from the other.. star power won’t last long and these studios need producers and directors that are as bankable as today’s A-list talent… or their own model will fold unto itself. This is just my opinion based on nothing very concrete, just watching how other entertainment industries move.

        In conjunction with that, when we–as nano-budget filmmakers, cannot find the right funding to do what we want to do, we should do what we have to do… build ourselves as the product.  Zak Forsman is a great example of this on a personal level, and the Sabi team on a company level.  This interview whiffs on that topic, indeed.

        Lastly, I do not think it’s impossible to forgo the current successful models of distribution, but as you hinted at, it’s going to take a lot of work. And, we can’t just have one flavor of content fighting these battles, the movement needs ALL types of content to turn the eyes of ALL types of audiences away from the Iron Giant.  You can see it happening with YouTube celebrities like Epic Meal Time and FreddieWong, who both now have millions of followers on a weekly basis.

        Boy that was a long response!

        • http://twitter.com/TheSpiceEffect Doug Spice

          Kholi, I love you, man, but did you just dis The Iron Giant?  We might be at war now.

          As far as your post goes, I dunno, there’s no one way things get done.  You see studios throwing MAJOR franchises in the hands of first-time directors these days, who haven’t done anything but a cool-looking short.  A lot of those projects crash and burn, but it clearly IS possible to jump from command of a ship to the whole fleet.

          For most people, though: make something.  Get a little more money than last time.  Make something again.  Wash, rinse, repeat.  Probably you’re going to find a sort of equilibrium – or go bankrupt trying to leap well beyond your reach.

  • Laytonmatthews

    It is vastly more impressive to make a film written, planned, shot listed and rehearsed on a micro-budget than running tons of tape and hopign you can get lucky in the editing room. It’s also, in my humble opinion, the only way any money man should be convinced you can handle a bigger budget.

    • Kholi Hicks

      The sentiment is romantic. I’ll show you whatI can do with this much Minh and you give ms more next time. But with that money comes an amount of preside that the micro budget rip
      Maker cannot truly know until the experience is upon them. This is why the ones who move to larger budgets typically are mentors in.

      To make my point as short and bitter sweet as possible: how will you command a fleet of ships if youve only steered one or two haphazardly, albeit successfully, prior

      The fleet of ships represent one hundred crew members and cast on set, and those looking over your shoulder adding extended pressure as to not have their money burned.

      This is not to say that I disagree completely, but there is a much less rosy reality to mount up the chain. One that will surely scare the he’ll out of a lot of us.

  • http://www.filmmakermagazine.com Scott Macaulay

    Great comments here and great post, Todd. 

    Just some general thoughts in response — I agree with those who write that just because you do something well on a lower budget doesn’t mean you’ll be accepted to make films at a higher budget. It’s tricky. Sometimes filmmakers think, “Wow, I made this film for $20,000 — think what I could do with $20 million!” But it’s not like that. That $20 million budget is a budget built within a totally different model, set of staffing requirements, pay rates, etc. David Cronenberg once said to me in an interview that no matter what budget you have, it’s always 10% less than you really need. I think there’s truth in that. 

    The challenge in moving up is to master all the other skills of larger budget production, which involve maintaining your vision amidst a much larger machine, handling the politics of working with studios and multiple producers, and being creative and resourceful when things can be as freewheeling as they once were. Some directors are really good at this, and they succeed. Others are not, and they have a hard time — even if their pure directing skill set is high. (I’ve encountered this as a producer; it was a shock once when I realized that my job wasn’t actually to produce the film but to try and manage all the relationships swirling around the film.)

    This isn’t to say that there isn’t truth in Todd’s post. A director who can understand how to creatively problem solve, do things quickly, re-do the shotlist when the day is long and the sun is setting — all skills you learn at the ultra low-budget level — can go far. 

    • Kholi Hicks

      Unfortunately, my iPhone mutilated my last post. But, this is exactly what I meant. And, as well, Doug mentions it but it’s not entirely impossible… Just it’s not as simple as that.

      With that said, again I am trying along the same path so my response was more than likely just to spark an internal conversation about the merits or realities of this road traveled. With no set way and too many choices… For lack of a better phrase…

      This sh!7 is hard!!!

  • Freya

    I’m not sure you can really say that Orson didn’t try out microbudget filmmaking. Othello was made with unknown actors. The trial made use of a disused railway station after it turned out the sets weren’t going to be built. I think he even used out of date nitrate stock on occasion. Many of Orson’s films were made with his own money from acting in other movies. Dunno…

  • Anonymous

    Thank you for your forthright article, Todd.  It’s always great to hear testimonies from actual do-ers and godspeed on all future projects!

    “But do not expect microfilmmaking itself to ever be a sustainable way of making a living.”

    I completely disagree with your conclusion.  You can say the same thing about coffee or hardware: “Do not expect your local coffeehouse or hardware store to ever be a sustainable way of making a living.”  Will it be hard for them to compete with Starbucks and The Home Depot?  Yes.  But can it be done?  Yes; in fact, out here in LA, local coffeehouses are thriving. 

    True, hype helps and, like Hollywood, Starbucks and The Home Depot have lots of it, so people tolerant of bad coffee and poor customer service give them business.  However, many, not the majority, but many have “higher” values, such as taste, quality, fairness, and customer service, so they seek out microbusinesses who deliver that. 

    It takes time for these microbusinesses to sustain themselves and, yes, many (most?) fail.  But I’m not sure you can blame it all on hype, or the lack thereof.  I have no doubt that most of the micro businesses that fail simply lacked qualities that they needed to succeed, starting with a great product.  I’ve been to some local coffeehouses and they use mass roasted beans, don’t have barista training nor a passion for coffee.  Of course they’re going to tank!

    You might counterargue my analogy with your point regarding art’s/film’s lack of “usefulness,” i.e., value: whereas a cup of coffee or a 2×4 has inherent value, a movie doesn’t.  Well, I disagree with you on this point as well.   Like coffee aficionado’s and contractors who value coffee and lumber respectively, there are many people who find “use,” i.e., value, good films, regardless of it’s budget/scope of production.  So the challenge lies in making something good, of value, and setting up a storefront to reach those who want it.

    One more thought, Todd.  You start your article with a somewhat snarky comment.  Personally, I’m not waiting for anyone to “see the light” and toss their dollars into my hat.  If folks want to be duped by hype and run in droves to watch crap, let them.  All I can do is make films the way in which I feel best and trust that purveyors of my films will develop.  As an LA filmmaker, I’m basically setting up a coffeehouse next to a Starbucks.  My hope is not for Starbucks fans to convert, but for my fans to discover me and vice versa.  And you know, some folks may be fans of both: they come to me for a soothing, well-crafted latte and head over to Starbucks for the guilty pleasure of a Frappuccino.  I’m cool with that :)

    Peace,
    Christopher

    • http://twitter.com/TAOXproductions T Reed

      Good points Christopher. 70% of ALL businesses fail. It ain’t easy running a business, any business, and especially a business full of huxters, middlemen and money goblins like filmmaking;) To make a living at it, a microbudget filmmaker has the same challenge any business does – find their biz model for monetization and find their market and deliver them a great version of what they want.
      T. Reed – Composer

  • Anonymous

    Thank you for your forthright article, Todd.  It’s always great to hear testimonies from actual do-ers and godspeed on all future projects!

    “But do not expect microfilmmaking itself to ever be a sustainable way of making a living.”

    I completely disagree with your conclusion.  You can say the same thing about coffee or hardware: “Do not expect your local coffeehouse or hardware store to ever be a sustainable way of making a living.”  Will it be hard for them to compete with Starbucks and The Home Depot?  Yes.  But can it be done?  Yes; in fact, out here in LA, local coffeehouses are thriving. 

    True, hype helps and, like Hollywood, Starbucks and The Home Depot have lots of it, so people tolerant of bad coffee and poor customer service give them business.  However, many, not the majority, but many have “higher” values, such as taste, quality, fairness, and customer service, so they seek out microbusinesses who deliver that. 

    It takes time for these microbusinesses to sustain themselves and, yes, many (most?) fail.  But I’m not sure you can blame it all on hype, or the lack thereof.  I have no doubt that most of the micro businesses that fail simply lacked qualities that they needed to succeed, starting with a great product.  I’ve been to some local coffeehouses and they use mass roasted beans, don’t have barista training nor a passion for coffee.  Of course they’re going to tank!

    You might counterargue my analogy with your point regarding art’s/film’s lack of “usefulness,” i.e., value: whereas a cup of coffee or a 2×4 has inherent value, a movie doesn’t.  Well, I disagree with you on this point as well.   Like coffee aficionado’s and contractors who value coffee and lumber respectively, there are many people who find “use,” i.e., value, good films, regardless of it’s budget/scope of production.  So the challenge lies in making something good, of value, and setting up a storefront to reach those who want it.

    One more thought, Todd.  You start your article with a somewhat snarky comment.  Personally, I’m not waiting for anyone to “see the light” and toss their dollars into my hat.  If folks want to be duped by hype and run in droves to watch crap, let them.  All I can do is make films the way in which I feel best and trust that purveyors of my films will develop.  As an LA filmmaker, I’m basically setting up a coffeehouse next to a Starbucks.  My hope is not for Starbucks fans to convert, but for my fans to discover me and vice versa.  And you know, some folks may be fans of both: they come to me for a soothing, well-crafted latte and head over to Starbucks for the guilty pleasure of a Frappuccino.  I’m cool with that :)

    Peace,
    Christopher

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  • http://twitter.com/TAOXproductions T Reed

    I don’t think any filmmakers really STRIVE TO BE microbudget filmmakers.
    Most who say so, either want to maintain creative control (but don’t have the clout to do that in the Studio circles – not many do), want to make art films that they know won’t ever find a mainstream market, or are lying and would take the first coffee delivering gig offered on a traditional Hollywood production.  The problem is that if you can master microbudget filmmaking you will quite naturally want to move to higher budget productions even if you have no desire to make Hollywood Popcorn flicks. You will more directly understand what you NEED that extra money for and how to spend it wisely (hopefully). You will have experienced a lot of suffering for lack of {insert unfunded work/gear/crew/expenses here} and will intimately know exactly how the extra money should be used – efficiently.
    If a filmmaker says they only want to make art films, I’ll believe that – but no one wants to make art/films based on the amount of money available – especially when it’s slim to none. People want to make art based on their creative ideas, not based on financial limitations.
    I don’t think anyone can name one person making microbudget films that would turn down a couple million dollar budget upgrade because they will no longer be “microbudget”.
    I think any talk like that is mostly the kneejerk US vs THEM attitude that some folks stuck outside the gates of the Studio system like to wear as armor. One success story, and all that microbudget posturing will fall away like the cuccoon left behind by the butterfly;)

    T. Reed – Composer

  • Robert

    I’d have to agree with FollowMyFilm, but you have to remember that the majority of America is not the smartest and also is tolerant of everything they shouldn’t and intolerant to things that dont matter. Hype does matter, but also quality does too. I’ve been following a new production tool called “ProductionBooth” and they had like 10 beta testers last month, and within a couple weeks they had almost 1.5k users and the tool isnt even available yet… its a good quality tool with good hype to back it. Without the quality, you lose the hype. Without the hype, no one hears of the quality and thus assume it’s bad.

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