Tuesday, April 6th, 2010
Okay, I guess it’s official now.
As Deadline Hollywood is reporting, the Producer’s Guild of America has officially created a new category for the “transmedia producer.”
From Nikki Finke’s piece:
I’ve learned that a significant All-Boards meeting for the Producers Guild of America took place tonight. Sources tell me that the members voted on a series of amendments that qualify individuals as professional producers. More importantly, for the first time in the guild’s history, they voted on and ratified a new credit — that of the Transmedia Producer — which had been shepherded by such Hollywood names as Mark Gordon, Gael Anne Hurd, Jeff Gomez, Alison Savage, and Chris Pfaff.
Jeff Gomez, who spoke this weekend at DIY Days, was a big part of the push to institute this credit. What’s a Transmedia Producer? From the PGA:
A Transmedia Narrative project or franchise must consist of three (or more) narrative storylines existing within the same fictional universe on any of the following platforms: Film, Television, Short Film, Broadband, Publishing, Comics, Animation, Mobile, Special Venues, DVD/Blu-ray/CD-ROM, Narrative Commercial and Marketing rollouts, and other technologies that may or may not currently exist. These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms.
A Transmedia Producer credit is given to the person(s) responsible for a significant portion of a project’s long-term planning, development, production, and/or maintenance of narrative continuity across multiple platforms, and creation of original storylines for new platforms. Transmedia producers also create and implement interactive endeavors to unite the audience of the property with the canonical narrative and this element should be considered as valid qualification for credit as long as they are related directly to the narrative presentation of a project.
Transmedia Producers may originate with a project or be brought in at any time during the long-term rollout of a project in order to analyze, create or facilitate the life of that project and may be responsible for all or only part of the content of the project. Transmedia Producers may also be hired by or partner
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Saturday, April 3rd, 2010
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Thursday, March 11th, 2010
The Workbook Project and the New School will present the first ever DIY Days in New York on April 3. This roving conference of talks, presentations and workshops on all things DIY (co-founded by our Culture Hacker columnist Lance Weiler) has been free to the public since its inception over three years ago, but because of the sudden loss of a sponsor it’s looking for the support of the indie community to help raise $3,000.
Learn more about DIY Days and the campaign they’re doing here (which includes some nice gifts for those who donate).
And to get you started, here’s a little video on what DIY Days is.
DIY Days from Sabi Pictures on Vimeo.… Read the rest
Tuesday, March 17th, 2009
If you were at SXSW up until yesterday, you may have been accosted in one of several ways by protesters of a group who hated a man named Cain and wanted to “Stop Tarp.” They threw a protest in the streets, threw dollar bills around the convention center, caused twitter uproars and otherwise seeped into the festival’s consciousness. I was rude to one particularly aggressive flier-distributor, and for this I am sorry, because I now know the secret.
I did not know there was a secret at all before I stepped into the “
You’re Living Your Own Private Branded Experience” panel, save for the oblique and confusing references that Lance Weiler had made on
Day One. When I stepped into Weiler’s panel, just fifteen minutes late (it was deep into the interactive section of the convention center, where there are many more laptops and many fewer beards, so I got very lost), things were already out of control. There was a rogue twitterer in the audience, heckling the panelists (who also included Brian Clark, Dee Cook and Steve Peters)… and no one could stop him.
Suddenly a video of the much-protested and nowhere-to-be-found panelist Brian Cain (Creative Director of Campfire) appeared on screen — being splashed with blood! Then Cain arrived, soaked in blood and fuming, flanked by detectives who began to search the audience for the rogue
twitterer.
Several audience members were called up for questioning. Things got tense. Then audience members cell phones began to ring with instruction to throw shoes at Brian Cain. Shoes were thrown. At this point the tension subsided…
REVEAL: It was all an ARG!
You confused, ignorant luddite — an
ARG is an Alternate Reality Game. A C.I.L. myself, I was mystified. By the time the audience was decoding the protest poster using a
Baconian Cipher, my brain had melted (an interactive experience for the people sitting next to me, who I understand twittered it broadly.)
In all seriousness, I feel lucky that I got to go to the future for a few hours. Later I went back to
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